WHAT: Beginning Feb. 8, 2010, Starbucks will serve hot beverages to customers in a limited-time cup – departing from its iconic white design – at participating U.S. stores to celebrate a major milestone through its partnership with (RED)TM: Starbucks has generated funding for the Global Fund equivalent to more than 14 million days of medicine to help those living with HIV in Africa.
WHY: These limited-time cups encourage Starbucks customers to revisit www.StarbucksLoveProject.com, a global site that launched over the holidays bringing people together from around the world for one purpose, love. Now customers can return to the site and create their own Valentine’s Day-inspired LOVE drawing and for every drawing submitted, Starbucks will make a five cent contribution, up to one million submissions, to the Global Fund. The contributions will build on the achievements through Starbucks partnership with (RED)TM by using the inspiration of love to help make a difference in the world.
By teaming with (RED)™, Starbucks is working together with customers, reaching out to the communities where its coffee is grown, helping to improve the lives of those living with HIV. Overall, (RED) partners and events have generated $140 million for the Global Fund to HIV/AIDS programs in Africa that have reached more than 5 million people.
In your own neighborhood, share the Valentine’s Day spirit by treating yourself and the ones you love with a Starbucks® Cinnamon Dolce Latte in the limited-design cups. Wrap up this loveable day with the flavors of sweet cinnamon, butter and brown sugar, combined with our signature Espresso Roast.
WHEN: Monday, Feb. 8, 2010
WHERE: Participating Starbucks stores in the U.S. while supplies last
ASSETS AVAILABLE: Photography
Images provided by Starbucks – Go to news.starbucks.com to download.
Starbucks Valentine’s Day cups
(STARBUCKS)RED Whole Bean coffee
(STARBUCKS)RED Water Bottle
About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.
About (RED)™ and (PRODUCT)RED™
(RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, Hallmark, Dell, Nike and Starbucks. Since its launch in the Spring of 2006, $140 million has been generated by (RED) for the Global Fund. One hundred percent of this money is put to work in Global Fund AIDS grants in Africa with no overhead taken out. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit http://www.joinred.com/.
About the Global Fund
The Global Fund is a unique global public/private partnership dedicated to attracting and disbursing additional resources to prevent and treat HIV/AIDS, tuberculosis and malaria. This partnership between governments, civil society, the private sector and affected communities represents a new approach to international health financing. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts dealing with the three diseases. Since its creation in 2002, the Global Fund has become the dominant financier of programs to fight AIDS, tuberculosis and malaria, with approved funding of US$ 18.4 billion for more than 600 programs in 144 countries. To date, programs supported by the Global Fund have saved 4.5 million lives through providing AIDS treatment for 2.3 million people, anti-tuberculosis treatment for 5.4 million people and the distribution of 88 million insecticide-treated bed nets for the prevention of malaria.